The world is filled with an enormous amount of brands that are serviced around the world but what makes the brand click and stand even in the face of adversity is important. There are several factors in building such a brand but one common strategy is the significance of branding and creating a brand identity. This process has been a major strategy and positive philosophy for brands to become iconic. In this article, I will discuss some strategies that help build such brands along with discussing a few examples from iconic brands:
Identify Target Audience: The importance of target audience is quite significant as there is no need to develop quality and luxurious products if your audience is not interested. This strategy is the first step in building such a brand and you can take an effective lesson from Apple as they are one of the iconic brands and have successfully identified their target audience. For example, Apple started in a garage in the 1970s and at first, it stood the test of time as their products were not highly aware. However, it grew its presence once specifically targeted the audience that is luxury-conscious, and beauty-conscious and wants to be praised for their lifestyle choices. This lesson speaks to great results as Apple has become an iconic brand through this strategy.
Storytelling Philosophy: This philosophy is quite interesting as it has helped brands stand the test of time and become an iconic brands. For example, a great lesson from Red Bull is that it could have been just another energy drink but it linked with the storytelling philosophy and started racing and marathon campaigns which created a strong image in people’s minds. Now, Red Bull has become a successful energy drink brand that a large community of gamers consume for energy and strong focus.
Transformative Leadership and Innovation: The importance of transformation with time and customers’ requirements is a major strategy that helps in building an iconic brand even through adversity. When brands focus on customer requirements and how time and technology are evolving then it becomes to be an iconic brand. For example, one such lesson from an iconic brand is Netflix which was a DVD rental service with a continually shrinking market but when they decided to go digital and start streaming the brand became highly successful. I must say that this transformative strategy adapted by Netflix has been a game changer and helped the brand become a successful iconic brand.
Some various other strategies and philosophies have helped brands stand the test of time towards become iconic brands. For example, creativity and uniqueness, customer engagement, and continuous branding as these strategies can help develop such brands. These strategies are one thing that separates brands from being a brand or an iconic brand and when applied wholeheartedly it can always bring fruitful results. The major aspect of the strong legacy building is not only presenting the product or service but how positive and the quality lasting impact it has on the customer. Hence, to ensure that your brand stands the test of time and becomes an iconic brand it is necessary to show positive engagement, commitment, and values towards a better future.
