Threads, a new app by Instagram, provides existing Instagram users with a text-based conversation platform that bears a striking resemblance to Twitter. The format, dynamics, and even the name “threads” align with Twitter’s concept of connected tweets from a single account. It comes as no surprise that Meta, the parent company of Instagram, openly challenges Elon Musk’s recent acquisition, with Mark Zuckerberg stating that it hasn’t quite met the mark.
Within its initial hours, the app has already attracted over 30 million users, as reported by Meta. However, it is important to note that Threads is still a work in progress. Adam Mosseri, the CEO of Instagram, shared on the platform that several fundamental features such as hashtags, direct messages, and ads may be introduced at a later stage.
To provide a clearer understanding, let’s compare specific features among Threads, Instagram, and Twitter.
| FEATURES | THREADS | ||
| Character Limit | 500 | 280 for unpaid users, 25,000 for paid subscribers | 2,200 |
| Multiple Accounts | Yes | Yes | Yes |
| Verification | For now, only if you’re verified on Instagram | $11 a month for mobile | $14.99 a month for mobile |
| Deleting Accounts | Yes, if associated Instagram account is deleted | Yes | Yes |
| Private Account Option | Yes | Yes | Yes |
| Usage Limits | None | Temporarily | None |
| Feed Options | Main thread | Trending, chronological, people who follow you | people who follow you , favorites |
| Editable Posts | No | Paid subscribers only | Yes |
| Direct Messages | No | Yes | Yes |
| Desktop Option | No | Yes | Yes |
| Ads | Not Now | Yes | Yes |
| Hashtags | No | Yes | Yes |
| Android/iOS Apps | Both | Both | Both |
| NSFW Content Allowed | No | No | No |
| NFTs Integration | No | Yes | No |
